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Estée Lauder North America Cuts Ribbon on New US Flagship Retail Concept Store

At Macy’s Herald Square, the concept offers enhanced service experiences featuring the latest in state-of-the-art beauty technologies.

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By: Lianna Albrizio

Associate Editor

Estée Lauder hosted a ribbon-cutting to inaugurate its new footprint on Nov. 7 at Macy’s Herald Square, convening key leaders from the Estée Lauder brand and The Estée Lauder Companies, the Macy’s executive team, and the Herald Square store and Estée Lauder counter teams. The brand’s new consumer-centric retail concept showcases the continued elevation of its in-store expression, featuring state-of-the-art technology, exclusive Beauty Services, “disruptive” new discovery zones showcasing inno...

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